Archive translation: this article reflects earlier guidance and examples. References, features and historical claims may be outdated.
Introduce yourself
Explain who you are. Customers may hesitate to buy products or services from an unknown online seller they do not trust. Provide personal or company background and current contact details, including an address, telephone number and email address. This can simplify transactions, save time and strengthen confidence. A photograph of the seller or shop can help demonstrate that the business exists.
Be easy to contact
Customers can arrive at any time. Clear, prompt and accessible communication reassures them and avoids leaving them waiting until they go elsewhere.
Explain product benefits
Describe the strengths of your products and services so readers understand their value. Most people want to learn about an item before buying it.
Share customer testimonials
Feedback from customers who have used your products or services can help readers feel more confident about buying.
Deliver reliably
Delivering earlier than promised can encourage repeat purchases by demonstrating that you can meet requests within an agreed period. Avoid late deliveries: once trust is lost, customers may find it difficult to believe in an online seller again.
Keep customers satisfied
Satisfied customers may recommend the business to friends and family by sharing their experience.
Offer promotions
Offers such as a free item with a purchase, discount cards and vouchers can interest readers and encourage them to become customers.
Consider a money-back guarantee
The original article suggests offering a refund if customers are dissatisfied. This can reassure readers and reduce their hesitation. It argues that, when the product or service is genuinely good, the approach can produce worthwhile returns.
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