Archive translation: this article reflects earlier guidance and examples. References, features and historical claims may be outdated.
Neglecting email marketing
The original article argues that email marketing offers a simple, relatively low-cost way to turn prospects into customers and expand an online business. It can encourage visitors to learn more about products and services.
It cites WebProNews.com for a claim that almost 90% of successful online businesses generate substantial yearly revenue through email marketing. This is a historical claim from the source, rather than a newly verified statistic. Email also supports quick communication between sellers and customers.
Some sellers have not recognised its potential, but customers value prompt replies to product questions. Email can support management, marketing and promotion. The article cites an internet specialist named Jamal and suggests AWeber, GetResponse and Constant Contact as places to learn more.
Promoting the wrong products or services
The source claims that 95% of online business failures arise from choosing unsuitable products or services. Treat this as an unverified historical figure. Its practical recommendation is to research customer needs and sell what customers want, rather than only what the seller wants to offer.
Distinctive products with strong demand can create opportunities. Learn suitable promotion methods too. If one approach fails, try another: many free and paid methods are available.
Poor customer communication
Customers may leave a seller who communicates badly. Anger and impatience discourage repeat purchases. Remember that customers do not necessarily understand everything you do. Ignoring them can harm the business.
Listen to suggestions, thank customers and use social media to understand them. These channels can improve communication and strengthen buyer-seller relationships.
Lack of focus
The original article attributes to Albert Einstein the idea that genius involves concentrating on one thing for a long time without losing focus. This attribution has not been independently verified here.
Set a focus and do one task at a time. Learn a business method thoroughly before trying another. Online opportunities include eBay, AdSense, network marketing, advertising, affiliate marketing and e-commerce.
Fear of failure
Many people want online business success but fear failure. If that fear outweighs willingness to take risks, it can become an obstacle. The source makes an unverified claim that 98% of millionaires and successful people have failed before. Its message is not to let failure end your effort or enthusiasm.
Limited skills
Limited skills can hinder progress, and nobody can do everything alone. Delegate tasks outside your expertise to specialists when appropriate.
Do not give up easily. Work to avoid the issues described above as you build an online business.
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