Archive translation: this article reflects earlier guidance. References to platforms, rankings and features may be outdated; review them before applying the advice.
You need to promote your website actively through different channels, both free and paid. Here is how the original article suggests using Facebook’s popularity as a source of free promotion.
You may have seen a sidebar box reading ‘xxxx like this’, where xxxx is a number. This is a fan page box, with code available through Facebook’s developer website. The article describes how a visitor liking your fan page could make it visible to their Facebook friends, giving the page free promotion.
Alongside a fan page like button, you can provide like and share buttons on website posts. This makes it easier for visitors to share useful articles and creates opportunities for promotion when content is liked or shared on Facebook.
The article also suggests encouraging likes and shares by offering a reward, such as a downloadable product, when a post reaches a target. Its idea is to provide useful information your audience needs and let sharing spread it further.
It also recommends sharing excerpts of new blog posts in Facebook groups you belong to, as a teaser encouraging people to visit the blog. The article describes this as a quick way to attract relevant traffic. It also discusses Facebook-identity comments that could appear on a commenter’s Facebook wall and help promote a blog.
Promote your blog or website consistently, particularly when starting out. Set a target for regular visitors and work towards it. Results may take time, but consistent effort can build momentum.
